Public Relation

•PR is a multibillion-dollar business and is considered as one of the fastest growing industries in the world•Many universities and other education institutions offer PR or PR related subjects as parts of their curriculum
•PR professionals earn one of the highest salaries in comparison to other professions
 oAll those activities are conducted to build and maintain brand image and corporate identity in this complex environmentoPR practitioners operate at two levelnTechniciannManager
•Do I have an interest in what's going on around me?
•Do I have good communication skills?
•Do I cope well under pressure?•PR practitioners need to be aware of current trends and issues. Keeping up to date with the world around you is vital when advising clients or brainstorming campaign ideas.

• PR practitioners must be confident talking to a wide range of people – for example, your role may involve presenting to clients, dealing with journalists and meeting with groups of people important to your organisation or client. You also need to have excellent writing skills as you could be producing press releases, annual reports, articles and newsletters. 
•Good verbal and written communication skills•An ability to multi task and manage your time effectively•A good level of organisation and planning•An interest in all forms of media•PR roles can be incredibly varied so you will need to be able to organise your workload in order to meet strict deadlines. The ability to multi task is essential, and a flexible attitude important. If you are looking for a 9-5 job, then PR is probably not for you – your position may involve early starts, late finishes or time at the weekend


o•analyse management needs
o•counsel management
o•identify causes of problems, analyse future trends and predict their consequences
o•research into public opinion, attitudes and expectations and advise on necessary action
o•plan, organise and co-ordinate tasks
o•monitor and follow up
o•set goals and objectives
o•motivate and influence othersocommunicate effectively with individuals and groups in meetings and through presentations
o•write and edit press releases and reports
o•work effectively with journalists
o•identify major social issues affecting organisations and to resolve conflictowork with others
o•establish financial controls